Marketing 1A


Want a simple explanation of Marketing that doesn’t involve endlessly
flipping through that heavy complicated textbook? Just memorize these
easy-to-understand analogies:

You see a handsome man at a party. You go up to him and say, “I’m
fantastic in bed.” That’s Direct Marketing.

You’re at a party with a bunch of friends and you see a handsome man.
One of your friends goes up to him, and pointing at you says, “She’s
fantastic in bed.” That’s Advertising.

You see a handsome man at a party. You go up to him and get his
telephone number. The next day you call and say, “Hi, I’m fantastic in
bed.” That’s Telemarketing.

You’re at a party and see a handsome man. You get up and straighten
your dress. You walk up to him and pour him a drink. You say, “May I?”
and reach up to straighten his tie, brushing your breast lightly
against his arm. You then say, “By the way, I’m fantastic in bed.”
That’s Public Relations.

You’re at a party and see a handsome man. He walks up to you and says,
“I hear you’re fantastic in bed.” That’s Brand Recognition.

You’re at a party and see a handsome man. You talk him into going home
with your friend. That’s a Sales Rep.

Your friend can’t satisfy him so he calls you. That’s Tech Support.

You’re on your way to a party when you realize that there could be
handsome men in all these houses you’re passing. So you climb onto the
roof of one situated toward the center and shout at the top of your
lungs, “I’m fantastic in bed!” That’s Spam.~thanks Stan!

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